Automated B2B Lead Generation & Outreach Engine – n8n, Clay, RB2B, Leadfeeder & Outplay
Overview
Problem: Manual B2B lead generation is fragmented, slow, and expensive. Sales teams struggle to identify anonymous website traffic, spend countless hours prospecting for verified contact emails, and miss high-intent buyer signals due to manual delay.
Solution: Pristient Orbit engineered a 100% automated end-to-end B2B lead generation and outbound engine. The pipeline automatically captures anonymous website visitors through RB2B and Leadfeeder, triggers orchestrations in n8n, waterfall-enriches decision-maker contact data via Clay, and pushes verified leads into Outplay for personalized multi-channel sales sequences.
Result: This automated workflow eliminates repetitive prospecting, transforms anonymous traffic into qualified sales pipeline, and accelerates revenue growth without adding headcount. Real-time Slack notifications alert reps the moment high-value accounts engage with key pages.
Key Features
Anonymous Visitor Identification
Detects anonymous website visitors and company accounts in real time using RB2B and Leadfeeder, tracking intent signals and visited pages.
n8n Workflow Orchestration
Central integration hub in n8n that ingests visitor webhooks, executes branching logic, handles retries, and coordinates API requests without manual intervention.
Waterfall Data Enrichment via Clay
Multi-provider waterfall enrichment in Clay to source verified work emails, LinkedIn profiles, job titles, headcount, and company technographics.
Automated Multi-Channel Outreach
Syncs enriched, qualified leads directly into Outplay to trigger tailored email and LinkedIn cadences based on visiting interest and company tier.
Instant Sales & Slack Alerts
Notifies the sales team in real time via Slack whenever high-value target accounts or ICP visitors browse high-intent landing pages.
End-to-End Pipeline Attribution
Full-funnel visibility connecting anonymous first-touch web visitors to outbound sequences, booked discovery calls, and closed revenue.
Project Details
Developed By
Pristient Orbit
Duration
1 Month
Tech Stack
Pristient Orbit transformed our vision into reality. Their technical expertise and dedication to quality resulted in a product that exceeded our expectations and significantly accelerated our growth.
Happy Client
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